Mercedes Aycinena Announced as New Komet USA CEO

August 9, 2022 blog01

New company leader started Komet career as Director of Marketing and Product Management. 

ROCK HILL, S.C.  (Aug 9, 2022) – Komet, a leader in the production of highly specialized and precise dental rotary instruments, has announced that Mercedes Aycinena has been appointed as Komet USA’s new Chief Executive Officer. She assumed responsibilities on August 1st, 2022.
“Mercedes has a proven track record of driving strategies and delivering results as Director of Marketing and Product Management, as well as Chief of Staff,” said Klaus Rüebesamen, Managing Director of the global parent company. “She has demonstrated outstanding leadership, and I’m thrilled to have a visionary leader who will guide us in achieving our long-term goals.”
Aycinena, 45, joined Komet USA in 2021 as Director of Marketing and Product Management and was appointed Chief of Staff in April of 2022.
Originally from Madrid, Spain, Aycinena brings 20 years of diversified experience in strategy development, marketing, communications, sales and product management. She has global experience working in various healthcare segments including pharmaceutical, medical device, supply chain and technology sectors.
“Mercedes is both very bright and quite motivated,” said Eduardo Loreto, Director of Dental Business Unit. “I am confident that she will devote herself to this demanding role with a high degree of diligence. Her background and studies have given her the possibility to refine the skills that will lead her to succeed on the different challenging assignments that this role carries. I particularly appreciate her willingness to drive the evolution of our organization, especially in one of the most important markets for Komet world-wide.”
“I am extremely honored and humbled to receive the reigns of the US organization and very proud to be part of a 100-year-old company of high-quality standards whose values empower diversity and internationalization,” said Aycinena. “Even with an unconventional background, if someone shows passion for performance and improvement and a collaborative approach, Komet will highly value potential and innovation, not only for the leadership team but also across the organization.”
Aycinena holds a bachelor’s degree from University San Pablo CEU (Madrid, Spain) and attended the University of California, Los Angeles (UCLA) for a post-grad certification. She obtained her master’s degree in Marketing Communication at Loyola University Chicago.
She and her husband have three children and reside in North Carolina. Aycinena will be based out of Komet USA’s headquarters in Rock Hill, South Carolina.
About Komet USA
Built on 99 years of unparalleled excellence in the dental industry, Komet is a recognized worldwide leader in the production of highly specialized dental burs, discs, diamonds, and endodontic solutions. Komet operates in the United States under the name Komet USA LLC since 2007. Komet sells direct to dental practitioners and dental laboratories, delivering orders quickly and efficiently from its state-of-the-art factory in Lemgo, Germany. Komet, which numbers 1,400 employees worldwide and is represented in more than 100 countries, extends beyond the dental sector with Komet Medical, Komet Jewelry and Komet Custom Made (contract manufacturing for dental implantology).
The company’s U.S. headquarters is located in Rock Hill, South Carolina. For more information about Komet USA, call 888-566-3887 or visit
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